In January 2003, 3TREES launched its first internal publication, then bearing the name of We at Sanjiang, and it marked the first big move of 3TREES in corporate communications. It was a corporate newsletter for staff and all dealers, distributors, consumers, real estate developers and decoration companies. Printed with high-grade copperplate paper, the monthly newsletter had a circulation of 50,000 copies, with the number of pages per issue increasing from 4 to 8 and then to 12 pages.

The publication, now renamed as 3TREES, has 12 pages dedicated to news, culture, learning, arts, marketing, management, service, wealth, and business divisions, and publishes articles under a wide variety of topics such as general news, news review, ideas and suggestions, experience sharing, service stories, customer stories, wealth dialogue, cultural events, decoration guideline, reading, management, and takeaways, presenting an intellectual feast for readers. In particular, the company has a special policy governing the publication, the Measures for the Management of the Editing, Publication and Distribution of 3TREES, which provides for the responsibilities of department heads with respect to the publication, regulates and expands the scope of the channels and recipients of the publication, and increases the timely reach of the publication.